Shiseido acquired MatchCo, a privately-held company that uses technology and digital tools to create individually customized foundation at scale. Terms of the deal were not disclosed. MatchCo, founded in 2013 and profiled in a podcast with Happi, backed by patented technology, lets consumers scan their unique skin tones through its mobile app and uses the data collected to individually blend a perfectly matching, custom foundation for each consumer. The MatchCo app has won numerous awards, ...